Smiths Medical Young Everest Study
NINE healthy British children, aged 6 to 13, are to travel to Mount Everest to take part in a ground-breaking medical study that aims to develop new treatments for critically ill children and those with both breathing and sleep problems.
The Smiths Medical Young Everest Study (SMYES) will investigate how the children cope with low oxygen levels on the world's tallest mountain.
Doctors do not yet fully understand children’s responses to low oxygen levels, which are common in very sick children and can be fatal.
By investigating how healthy children's bodies cope and adapt at altitude, the SMYES team hopes to improve the chances of survival for very sick children.
Crumpled Dog helped Smiths Medical develop the Young Everest Study brand and website, including:
- Logo development
- Press material and posters
- Photography
- Pictoral display at Smiths HQ in London
- Website
