Crumpled Dog Webleopard feed

Crumpled Dog Wins NAH Advertising Campaign

Tue, 15 Mar 2011 10:36:27 GMT

Design consultancy Crumpled Dog were commissioned to design and implement a digital advertising campaign on behalf of no win no fee specialists, the National Accident Helpline. The challenge set by the NAH and their online acquisition agency Atom42 was to create an innovative campaign that is engaging, modern and intelligently targeted to the specific market.

Crumpled Dog wish to develop a series of ads that ticked all the boxes for the National Accident Helpline, as well as take it in a fresh creative direction. "Our illustrative, animated approach will both appeal to those who need the NAH services and push the market's expectations for digital banner content" says Christian Stanley, director of Crumpled Dog.

The campaign consists of 3 animated adverts; the first initial 12 second ad sees an unhappy injured character realizing that he may be able to claim for a recent injury. The subsequent ads are accident specific; focusing on car and work environments. Together the 3 will create a striking campaign which, whilst appealing in its treatments is capable of getting across a serious message.

The ads have been launched across various pages on Yahoo and GMTV

Home Building Skills Project

Mon, 6 Sep 2010 11:22:08 GMT

Building for Home Building Skills

NHBC, Construction Skills and the Zero Carbon Hub decided, back in 2009, to fund a new research facility to help the UK home building industry understand likely future changes within the industry and the impact on them.

Crumpled Dog Design was responsible for both the creative and consultancy work on the project ; designing the brand, guidelines and design/build of the Homebuilding Skills website. The website is a great platform in establishing the free service, as well as a neat portal for sharing information and as a research tool helping those working within the industry to adapt and thrive over periods of change

The new site was launched at ecobuild at Earls Court on Tuesday 2nd March

www.homebuilding-skills.com

Atom42 website launch

Mon, 6 Sep 2010 21:45:30 GMT

Crumpled Dog launch new website for atom42, london-based specialists in acquisition through online marketing.

As the online world expands, there are a growing number of opportunities for clients to improve their business' performance online, from PPC and natural SEO to online PR, email and CRM.

While these are all different methods, they should have one thing in common – the ability to drive acquisition.

atom42 specialises in a number of different online marketing fields which, they believe, can all be connected to become greater than the sum of their parts, contributing to the ultimate aim of any online company – acquiring new business. This results in a total alignment of their goals with those of our clients.

There are 42 fields altogether, which separate into the eight 'atoms' on their homepage.

Double Helix site up-grade

Wed, 6 Jan 2010 11:58:21 GMT

Back in 2008 Crumpled Dog dusted off the Double Helix Development brand, designing a new brand-identity and building an entirely editable, professional and lovely website using WebLeopard CMS.

But times they do change, especially in the digital world, so a year later the site was due for an upgrade to bring it smack-bang up-to-date. Crumpled Dog developed the WebLeopard CMS system to keep pace with new ever changing web browsers and search engine technology, so when the up-grade was applied the Helix site continued to be easily edited and fully operational on new browsers as well as improving access and searchability.

click here to view the site

Animated Website For Buckley Gray Yeoman

Wed, 6 Jan 2010 11:04:08 GMT

In this day and age when everyone is on the internet, companies are hankering after a website that works for their audience and looks fantastic; demanding to be seen, talked about and clicked through.

Architectural firm Buckley gray Yeoman recognised the need for a site that would hold its own amongst many. Approaching Crumpled Dog Design they asked for a highly innovative, engaging and animated website. The aim for Crumpled Dog was to combined the requirements of BGY with the need for excellent natural SEO, easily content managed by non-technical staff and able to feature key architectural projects with a high level of photographic content and summary information. Making use of BGY's strong corporate imagery, the Dogs produced a clean, content managed Flash website, with a comprehensive and intelligently placed navigation system inspired by a simple children's playground game.

The site creates a BGY world a-buzz with activity; stop-frame video, music and interactive visuals - pencils roll, badges bounce and Polaroids float across the pages in a fluid orderly disorder, creating a rich user experience, without presenting a barrier to information.

Keuco UK website launch

Tue, 22 Dec 2009 16:54:38 GMT

Keuco manufacture innovative products for bathrooms, accessories, fittings, bathroom furniture

Klaus Niedertubessing, Managing Director of Keuco UK said, "We are thrilled with the new site, it allows our UK customer base to access dealers using a local Postcode search. There is also a special filter function for our Keuco Select dealers, who all stock a large range of items and often allow customers to see products in bespoke display areas."

The site also connects people to both the Keuco Twitter and Facebook profiles, so that Keuco can alert customers to new product developments and gauge and respond to customer feedback on their extensive range of products.

Visit the Keuco website

Extra Rooms - Garden Offices website

Thu, 17 Dec 2009 23:24:14 GMT

Crumpled Dog launch the new Extra Rooms website using the Webleopard CMS.

David Fowler and his team design, build and install bespoke garden offices nationwide. Their product is a fantastic way to increase your home work space without using part of your main building. Crumpled Dog are proud to be able support this entrepreneurial business. Visit the Extra Rooms website to see a variety of garden offices, sound-proofed recording studios, play rooms and summer houses.

www.extrarooms.co.uk

Opus Exhibition Stand

Wed, 9 Dec 2009 14:17:07 GMT

Crumpled Dog Design were approached by leading independent business energy supplier Opus Energy, to redesign their exhibition stand for the Energy exhibition in Birmingham.

The refreshing new style of stand was designed to reflect the brand philosophy, as well as including an eye-catching illustrative archery backdrop to tie in with an archery competition area of the stand where a Nintendo Wii archery game was set up for visitors to have a go at channeling the skills of William Tell.

Since then Crumpled Dog Design have been commissioned to redesign Opus Energy email marketing, as well as working on further exhibition materials.

Visit the Opus Energy website

Valere Capital Brand development and website launch

Tue, 12 May 2009 09:25:52 GMT

Valere Capital, up and coming financial advisory, called up Crumpled Dog and asked them to design their brand identity, creating a solid aesthetic base from which they could flourish. The end result is an identity quite refreshing from most financial consultancies; their logo evoked from the company name has a pleasing fluidity that is professional and approachable in its simplicity.

In conjunction with the new identity Valere's website was built using the WebLeopard system to reflect this desired simplicity.

www.valere-capital.com

Blog redesign

Mon, 26 Jan 2009 10:38:15 GMT

Crumpled Dog have refreshed their Views on Design Blog. Crumpled Dog have also subscribed to twitter and will be tweeting about anything of interest. Take a look at the latest entries.

The blog plugin comes as part of the WebLeopard CMS, and is available to all Webleopard users. If you would like to set up a blog on your website, please call us.

Liz Male Consulting website launch

Mon, 22 Dec 2008 15:30:46 GMT

17 Dec 2008. Crumpled Dog launch the new Liz Male Consulting website.

The website was built on Crumpled Dog's WebLeopard CMS.

Liz Male Consulting specialises in PR for property, building and the environment. An award-winning consultancy specialising in public relations, marketing communications and issues management.

Working with national clients who want a better, more intelligent and cost-effective service than they're getting from the big city agencies.

"Clients usually come to us through recommendation and referral - and stay for years", say's Liz Male.

Visit: www.lizmale.co.uk

Crumpled Dog at Business Startup, Olympia

Sat, 20 Dec 2008 18:05:05 GMT

Meet Crumpled Dog at the Business Startup Show at Olympia on Fri 28th and Sat 29th Nov 2008.

Come and visit us on stand 499

We will be running a brand workshop, giving entrepreneurs the opportunity to see how a brand can be developed across all the essential tools for a business start-up.

Amongst our services, we will be demonstrating how we can get you up and running on the web quickly and efficiently, using our WebLeopard CMS.

About the show...

Starting a business is never easy, and starting one alone is even harder. That’s why, if you’re an aspiring entrepreneur aiming to start or expand a business, then there’s only one date for your diary this November: The Business Start Up Show, 2008.

Every year we bring together business’s brightest and best under one roof at the UK’s biggest business start up exhibition. This is the opportunity anyone starting or expanding a business, or simply flirting with the idea, can’t afford to miss.

The event is vast, with over 200 experienced and innovative exhibitors on hand to advise on all matters entrepreneurial, from accounting and finance to websites and advertising.

And speaking of entrepreneurial, come and listen to some of Britain’s top business speakers as they relay their anecdotes and advice, from the pitfalls of start up to the secrets of success. And who’s going to be speaking? You may just recognise a few of the names. Do James ’Dragons’ Den’ Caan, David Gold, Rachel Elnaugh and Caprice ring any of your business bells? And they’re just a handful of the speakers that will be present to talk you through the start up process, because they know more than anyone what surprises the business world has in store for start up entrepreneurs.

They say in business, it’s not what you know, it’s who you know, and there’s no better way to get schmoosing than by taking part in our Speed Networking event, which will be matching astute business minds from across the country. Or if you’ve already got the big business idea, and all you need is the start up capital, then why not pitch it to our panel of millionaire entrepreneurs at the Midas Touch. If they think your pitch is worth the investment, then you could be walking away with a cash injection for your new or expanding business.

There’s never been a more exciting time to start or expand a business, and there is only one place to prepare your plan of action. All the essential information, advice and guidance is all under one roof at The Business Show, 2008. Tickets are absolutely FREE, so book today and be a part of the greatest business start up exhibition of all time.

MA Cherrington website is launched

Sat, 20 Dec 2008 00:43:02 GMT

Crumpled Dog launch the new MA Cherrington website. The website has been designed to show off beautiful imagery of their projects and is created in Flash. All the content is managed using our CMS system.

MA Cherrington create timeless houses and landscapes of exceptional style, integrity and individuality, primarily in the Home Counties and London.

Their philosophy is to plan, design and create the best for their clients.

With an uncompromising approach to quality, the Company has twenty years experience successfully navigating the process of acquiring land, planning, building and managing large projects. We guarantee a unique and comprehensive service at the top end of the property market.

Visit: www.macherrington.com